Southville International School and Colleges
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Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 /

by Begole, James.
Type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : FT Press, 2011Description: 254 pages : illustrations ; 24 cm.ISBN: 9780137064434 (hardback : alk. paper); 9780137064438 (hardback : alk. paper).Subject(s): Marketing | Globalization
Contents:
Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.
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College Library

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HF 5415 .B4238 2011 (Browse shelf) Available C18604

Includes bibliographical references and index.

Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business.

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