Southville International School and Colleges
Southville International School and Colleges
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Key concepts in Marketing /
by Blythe, Jim.
Type:
BookSeries: Sage Key Concepts. Publisher: Los Angeles, Calif : London Sage Publications, 2009Description: 219 p. : ill. ; 23 cm.ISBN: 9781847874993.Subject(s): MarketingSummary: Introduces and examines the key issues, methods, models and debates that define the field of marketing today
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415 .B4852 2009 (Browse shelf) | 1 | Available | C15477 |
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| HF 5415 .B417 2007 Event planning for everyone : | HF 5415 .B4238 2011 Ubiquitous computing for business : | HF 5415 .B4848 2009 Marketing plan handbook / | HF 5415 .B4852 2009 Key concepts in Marketing / | HF 5415 .B485 2006 Essentials of marketing communications / | HF 5415 .B619 2013 Principles of marketing / |
Includes bibliographical references and index
Introduces and examines the key issues, methods, models and debates that define the field of marketing today
C15477
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