Southville International School and Colleges
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Integrated marketing communication in advertising and promotion /

by Shimp, Terence A.
Type: materialTypeLabelBookPublisher: Asia : Thomson Learning, 2007Description: 629 p. : 26 cm.ISBN: 9789814221368.Subject(s): Advertising | Sales promotion | Communication in marketing
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College Library

College Library

General Circulation Section
HF 5415.123 .Sh54 2007 (Browse shelf) 1 Available C8792

C8792

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