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Marketing metrics : 50+ metrics every executive should master. /

by Farris, Paul W; Bendle, Neil T; Pfeifer, Phillip E; Reibstein, David J.

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BookPublisher: New Jersey : Pearson Education,Inc, 2006Description: 359 p. : ill. ; 26 cm.ISBN: 0131873709.Subject(s): Marketing -- Mathematical Models

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HF 5415.2 .M35543 2006 (Browse shelf)	1	Available		C8557

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