Southville International School and Colleges
Southville International School and Colleges
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The design of business : why design thinking is the next competitive advantage /
by Martin, Roger L.
Type:
BookPublisher: Boston, Mass : Harvard Business Press, 2009Description: xiii, 191 p. : 22 cm.ISBN: 9781422177808.Subject(s): Creative ability in business | Lateral thinking | Creative thinking | Knowledge management | ManagementSummary: Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 53 .M3644 2009 (Browse shelf) | 1 | Available | C16356 |
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| HD 53 .G638 2009 Clever : | HD 53 .G638 2009 Clever : | HD 53 .H353 2002 Leading the Revolution : | HD 53 .M3644 2009 The design of business : | HD 53 .N37 2006 Idea mapping : | HD 53 .Sch3596 2007 Big think strategy : |
Includes bibliographical references and index
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
C16356
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