Southville International School and Colleges
Southville International School and Colleges
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Introducing public relations : theory and practice /
by Butterick, Keith.
Type:
BookPublisher: London, UK : SAGE, 2011Description: 228 p. : 26 cm.ISBN: 9781412921152.Subject(s): Public relationsSummary: Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HM 1221 .B982 2011 (Browse shelf) | 1 | Available | C16335 |
Browsing College Library Shelves , Shelving location: General Circulation Section Close shelf browser
| HM 1211 .M37 2008 Experiencing intercultural communication : | HM 1211 .M38 2011 Managing cross-cultural communication : | HM 1221 .B88 2011 Brilliant PR : | HM 1221 .B982 2011 Introducing public relations : | HM 1221 .N478 2011 Public relations writing : | HM1221 .N558 2010 This is PR : |
Includes bibliographical references and index.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage.
C16335
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