Southville International School and Colleges
Southville International School and Colleges
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The dynamics of mass communication : media in transition /
by Dominick, Joseph R.
Type:
BookPublisher: New York, NY : McGraw Hill, 2013Edition: 12th ed.Description: xxi, 470 p. : ill. ; 27 cm.ISBN: 9780071318266.Subject(s): Mass mediaSummary: Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
P 90 .D59 2013 (Browse shelf) | 1 | Available | C16219 |
Includes index
Offering an introduction to mass communication majors and non-majors, this title takes a look at the changing world of mass media. It explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. It covers the developments in the media world
C16219
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