Southville International School and Colleges
Southville International School and Colleges
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Advertising, the media and globalization : a world in motion /
by Sinclair, John.
Type:
BookPublisher: London, UK : Routledge, 2012Description: 160 p. : ill. ; 23 cm.ISBN: 9780415668835.Subject(s): Advertising -- Social aspects | Mass media | Globalization -- Social aspectsSummary: Advertising as an object of study--Global trends in the advertising industry--Advertising and the media in motion--Current trends in advertising, media and society--Advertising, globalisation and world regions.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5821 .Si577 2012 (Browse shelf) | 1 | Available | C16201 |
Includes bibliographical references and index
Advertising as an object of study--Global trends in the advertising industry--Advertising and the media in motion--Current trends in advertising, media and society--Advertising, globalisation and world regions.
C16201
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