Southville International School and Colleges
The social media MBA : your competitive edge in social media strategy development & delivery /
by Holloman, Chister.
Type:
BookPublisher: Chichester, West Sussex, U.K. ; Hoboken, N.J : Wiley, 2012Description: x, 265 p. : ill. ; 24 cm.ISBN: 9781119963233.Subject(s): Information technology -- Management | Social media | Customer relations | Internet marketing | Branding (Marketing)Summary: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
Graduate Section
College Library |
HD 30.2 .H645 2012 (Browse shelf) | 1 | Available | C16193 |
Browsing College Library Shelves , Shelving location: Graduate Section Close shelf browser
| HD 30.2 .C6247 2012 Collaboration in outsourcing : | HD 30.2 .C635 2011 Communication and organizational knowledge : | HD 30.2 .H56 2013 Understanding and conducting information systems auditing / | HD 30.2 .H645 2012 The social media MBA : | HD 30.2 .In5597 2006 Introducing information management: | HD 30.2 .K39 2014 Architecting the cloud : |
Includes index
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.
C16193
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