Southville International School and Colleges
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Services marketing: concepts, strategies, & cases. /

by Hoffman, Douglas K; Bateson, John E.
Type: materialTypeLabelBookPublisher: Australia : Thomson South-Western, 2006Edition: 3rd ed.Description: 588 p. : ill. ; 26 cm.ISBN: 9780324422832.Subject(s): Service industries -- Marketing
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College Library

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HD 9980.5 .H644 2006 (Browse shelf) 1 Available C7648

C7648

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