Southville International School and Colleges
Southville International School and Colleges
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Essentials of marketing : a global-managerial approach /
by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Type:
BookSeries: Irwin series in marketing. Publisher: Burr Ridge, Ill. : Irwin, 1994Edition: 6th ed.Description: xxiii, 552 p. : ill. (some col.) : 26 cm.ISBN: 0256127468.Subject(s): Marketing
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415 .M378 1994 (Browse shelf) | 1 | Available | C7773 |
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| HF 5415 .M29474 2003 Marketing / | HF 5415 .M3246 2009 Secrets of the marketing masters : | HF 5415 .M3345 2010 Marketing : | HF 5415 .M378 1994 Essentials of marketing : | HF 5415 .M378 1994 Essentials of marketing : | HF 5415 .M378 2006 Essentials of marketing : |
Includes bibliographical references (p. 503-528) and indexes.
C7773
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