Southville International School and Colleges
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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /

by Shoemaker, Stowe; Lewis, Robert C; Yesawich, Peter Charles.
Type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson, 2007Edition: 4th ed.Description: 662 p. : col. ill.; 28 cm.ISBN: 9789810698201; 9810698208.Subject(s): Tourism -- Hospitality | Marketing -- Leadership
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Item type Location Call number Copy Status Date due Barcode
Books Books
Archives

Archives

TX 911.3 .Sh559 2007 (Browse shelf) 1 Available C12543
Books Books
College Library

College Library

General Circulation Section
TX 911.3 .Sh559 2007 (Browse shelf) 2 Available C11098
Books Books
College Library

College Library

General Circulation Section
TX 911.3 .Sh559 2007 (Browse shelf) 3 Available C10765
Books Books
College Library

College Library

General Circulation Section
TX 911.3 .Sh559 2007 (Browse shelf) 4 Available C9871

Lewis's name appears first on the earlier edition.

Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

Includes bibliographical references and indexes.

C12543

C10765

C9871

C11098

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