Southville International School and Colleges
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Services marketing : people, technology, strategy /

by Lovelock, Christopher H; Wirtz, Jochen.
Type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007Edition: 6th ed.Description: 648 pages : illustration ; 29 cm.ISBN: 0131875523 (alk. paper).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingOnline resources: Table of contents only
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Southville International School Affiliated with Foreign Universities Library

Southville International School Affiliated with Foreign Universities Library

Southville Foreign University Section
HF 5415.13 .L5883 2007 (Browse shelf) 1 Available SFU1545

Includes bibliographical references and indexes.

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