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Advertising & integrated brand promotion /

by O'Guinn, Thomas C ; Allen, Chris T ; Semenik, Richard J .

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BookPublisher: Mason, Ohio : South-Western, Thomson Learning, Edition: 4th ed.Description: 780 pages : colored illustration ; 27 cm.ISBN: 0324113803.Subject(s): Advertising

| Advertising media planning

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section	HF 5821 .O34 2003 (Browse shelf)	1	Available		SFU1474
Books	Southville International School Affiliated with Foreign Universities Library Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section	HF 5821 .O34 2006 (Browse shelf)	1	Available		SFU1576

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