Southville International School and Colleges
Marketing communications : An integrated approach /
by
Smith, P. R. (Paul Russell)
; Taylor, Jonathan.
Type: 
BookPublisher: London ; Sterling, VA : Kogan Page, 2007Edition: 4th ed.Description: 696 pages : illustration ; 25 cm.ISBN: 0749442654.Subject(s): Communication in marketingOnline resources: Table of contents | Publisher description | Contributor biographical information | Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
Southville International School Affiliated with Foreign Universities Library |
HF 5415.123 .Sm65 2007 (Browse shelf) | 1 | In transit from College Library to Southville International School Affiliated with Foreign Universities Library since 2015-01-28 11:46:36 | SFU1291 | |
| Books |
Southville International School Affiliated with Foreign Universities Library
Southville Foreign University Section
Southville International School Affiliated with Foreign Universities Library |
HF 5415.123 .Sm65 2007 (Browse shelf) | 1 | Available | SFU1290 |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
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