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Poisoning relationships : perceived unfairness in channels of distribution /

by Samaha, Stephen.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 3, page 99.Subject(s): Channels | Conflict | Contracts | Equity theory | Fairness | Opportunism | Relationship marketing

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0216

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