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Do marketing media have life cycles? the case of product placement in movies /

by Karniouchina, Ekaterina.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 3, page 27.Subject(s): Cumulative abnormal returns | Event study | Habituation-tedium theory | Hierarchical linear modeling | Marketing media life cycles | Movies | Product placement

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0212

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