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Marketing in the C-suite a study of Chief Marketing Officer power in firm's top management teams /

by Nath, Pravin.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 1, page 60.Subject(s): Chief marketing officer | Control | Decision | Hierarchy | Influence | Integration | Resource | Sales | Top management team

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0196

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