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Referral programs and customer value /

by Schmitt, Philipp.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 1, page 46.Subject(s): Customer loyalty | Customer management | Customer referral programs | Customer value | Social network | Word of mouth

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0195

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