Southville International School and Colleges
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The effects of traditional and social earned media on sales : a study of a microlending marketplace /

by Stephen, Andrew.
Type: materialTypeLabelBookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 5, page 624.Subject(s): Copula model | Earned media | Multivariate time series model | Publicity | Social media
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Periodicals Periodicals
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