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What drives key informant accuracy /

by Homburg, Christian.

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BookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 4, page 594.Subject(s): Key informant design | Multiple data sources | Organizational survey research | Reliability | Triangulation | Validity

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0160

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