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New products : the antidote to private label growth /

by Gielens, Katrijin.

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BookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 3, page 408.Subject(s): Competition | Empirical generalizations | National brands | New products | Private labels | Retailing

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0148

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