Southville International School and Colleges
Southville International School and Colleges
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Global marketing and advertising: understanding cultural paradoxes /
by deMooij, Marieke.
Type:
BookPublisher: USA : SAGE Publications, c2010Edition: 3rd ed.Description: 323 p. : ill. ; 25 cm.ISBN: 9781412970419.Subject(s): Consumer behavior -- Cross-cultural studies.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.127 .M66 2010 (Browse shelf) | Available | C18024 |
Includes bibliographical references and index.
C18024
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