| 000 -LEADER |
|---|
| fixed length control field |
00611nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789710412402 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.G194 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garrovillas, Eduardo P. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / |
| Statement of responsibility, etc |
Eduardo P. Garrovillas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mandaluyong City : |
| Name of publisher, distributor, etc |
Books Atpb. Pub., |
| Date of publication, distribution, etc |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
257 p. : |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number prefix |
Local |
| Koha item type |
Books |