000 -LEADER |
fixed length control field |
00611nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140321s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789710412402 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
.G194 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Garrovillas, Eduardo P. |
245 ## - TITLE STATEMENT |
Title |
Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / |
Statement of responsibility, etc |
Eduardo P. Garrovillas. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mandaluyong City : |
Name of publisher, distributor, etc |
Books Atpb. Pub., |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
257 p. : |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Call number prefix |
Local |
Koha item type |
Books |