| 000 -LEADER |
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| fixed length control field |
00796nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250926165134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250926b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-77956-408-5 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
.J35 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaiswal, Gulab Chand Ram, |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing strategies in the digital age / |
| Statement of responsibility, etc |
Gulab Chand Ram Jaiswal and Richa Gupta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Canada : |
| Name of publisher, distributor, etc |
Society Publishing, |
| Date of publication, distribution, etc |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 387 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| General subdivision |
Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| General subdivision |
Economic aspects. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Richa, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |