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| 003 - CONTROL NUMBER IDENTIFIER |
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0 |
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20250729084605.0 |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032687094 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD 59 |
| Item number |
.K37 2025 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kasparas, Andrius |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Transforming PR: |
| Remainder of title |
public relations to people relations |
| Statement of responsibility, etc |
Andrius Kasparas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 255 pages ; |
| Dimensions |
24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
This book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations. In today's world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has - or soon will - erase any remaining boundaries between organizations and the world's social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist - 24 hours per day,7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR - from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
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| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Business and economics--Public relations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
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| Koha item type |
Books |