| 000 -LEADER |
|---|
| fixed length control field |
00618nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240923141258.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240923b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-64728-560-9 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.M67 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moran, Alvin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Introduction to advertising |
| Statement of responsibility, etc |
Moran, Alvin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Wilford press |
| Date of publication, distribution, etc |
C2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 226p. : |
| Other physical details |
ill. ; col. : |
| Dimensions |
27cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Advertising. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Branding (marketing) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Sales promotion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Includes bibliographical references & index. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |