| 000 -LEADER |
|---|
| fixed length control field |
00481nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200924s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-981-48-4687-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andrews, J. Craig |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
J. Craig Andrews, Terence A. Shimp |
| Title |
Advertising, promotion and other aspects of integrated marketing and communications/ |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore: |
| Name of publisher, distributor, etc |
CENGAGE |
| Date of publication, distribution, etc |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 635 pages |
| Dimensions |
25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |