| 000 -LEADER |
|---|
| fixed length control field |
00402nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200918s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-971-956-5479-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alminar-Mutya, Ruby F. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Ruby F. Alminar-Mutya |
| Title |
Fundamentals of advertising/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila: |
| Name of publisher, distributor, etc |
Unlimited Books |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 217 pages |
| Dimensions |
25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial publicity |