| 000 -LEADER |
|---|
| fixed length control field |
00414nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200626s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-273-72576-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wood, Marian Burk |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Marian Burk Wood.-- |
| Title |
Essential guide to: |
| Remainder of title |
Marketing planning:/ |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
England: |
| Name of publisher, distributor, etc |
Pearson Education Limited |
| Date of publication, distribution, etc |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 303 pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Appendix, and Index |