| 000 -LEADER |
|---|
| fixed length control field |
00391nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200619s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-7506-0250-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilmshurst, John |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
John Wilmshurst.-- |
| Title |
The fundamentals of advertising/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann |
| Date of publication, distribution, etc |
1985 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 267 pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |