| 000 -LEADER |
|---|
| fixed length control field |
00541nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200619s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-273-75773-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Usunier, Jean-Claude |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Jean-Claude Usunier, Julie Anne Lee.-- |
| Title |
Marketing across cultures / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
United Kingdom : |
| Name of publisher, distributor, etc |
Pearson Education Limited |
| Date of publication, distribution, etc |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 478 pages |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing -- Social aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises -- Social aspects. |