| 000 -LEADER |
|---|
| fixed length control field |
00552nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-4425-2772-0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Richard |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Richard Fletcher; Heather Crawford.-- |
| Title |
International marketing : |
| Remainder of title |
An Asia-Pacific perspective / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
China: |
| Name of publisher, distributor, etc |
Pearson Australia |
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 654 pages |
| Other physical details |
colored illustrations |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing -- Asia. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing -- Pacific Area. |