| 000 -LEADER |
|---|
| fixed length control field |
00511nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191023s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781133434801 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parente, Donald E. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.-- |
| Title |
Advertising campaign strategy : |
| Remainder of title |
a guide to marketing communication plans / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| Name of publisher, distributor, etc |
Cengage Learning |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 401 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising campaigns. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communications in marketing. |