| 000 -LEADER |
|---|
| fixed length control field |
00433nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181023s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780078112119 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Joseph F. Hair Jr., Mary W. Celsi, David J. Ortinau, Robert P. Bush.-- |
| Title |
Essentials of marketing research / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw Hill |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 414 pages. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |