| 000 -LEADER |
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| fixed length control field |
00664nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
81-85386-16-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
MAIN HF 5415.2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Item number |
.B69 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W., Jr. |
| 245 #0 - TITLE STATEMENT |
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| Title |
Marketing research : |
| 245 #0 - TITLE STATEMENT |
|---|
| Remainder of title |
text and cases / |
| 245 #0 - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
A.I.T.B.S. Publishers, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
816 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing research -- Case studies. |