| 000 -LEADER |
|---|
| fixed length control field |
00343nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138807884 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alon, Ilan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing : |
| Remainder of title |
Contemporary theory, practice, and cases, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New york : |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 699 pages |