| 000 -LEADER |
| fixed length control field |
00345nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
180205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781138654457 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Rodgers, Shelly |
| 245 ## - TITLE STATEMENT |
| Statement of responsibility, etc |
Esther, Thorson |
| Title |
Digital advertising : |
| Remainder of title |
Theory and research |
| 250 ## - EDITION STATEMENT |
| Edition statement |
3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
New york : |
| Name of publisher, distributor, etc |
Routledge |
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xi, 465 pages |