| 000 -LEADER |
|---|
| fixed length control field |
00454nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171207s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bae, Mikyeung |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Matching cause-related marketing campaign to culture |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Mikyeung Bae |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages 415-432, August 2017 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Asian Journa of Communication |
| Volume number/sequential designation |
27:4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cause-related marketing, high-context culture, low-context culture, type of appeal |