| 000 -LEADER |
|---|
| fixed length control field |
00370nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072947038 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
William D. Perreault, E. Jerome McCarthy |
| Title |
Basic Marketing A Global-Managerial Approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin |
| Date of publication, distribution, etc |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
792 pages |