| 000 -LEADER |
|---|
| fixed length control field |
00358nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171205s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789715423670 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gutierrez, Ben Paul B. |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Ben Paul B. Gutierrez |
| Title |
Cases on Marketing Management in the Philippine Setting |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
University of the Philippines Press |
| Date of publication, distribution, etc |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
411 pages |