| 000 -LEADER |
|---|
| fixed length control field |
00695nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171120s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9.7814565379e+012 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
659.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
M113 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Macabenta, Greg B. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How to make a benta : |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
anecdotes, lectures & articles from the advertising wars / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
by Greg B. Macabenta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Philippines : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Minority Media Services, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
289 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Filipino American business people -- Biography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Title. |