| 000 -LEADER |
|---|
| fixed length control field |
00663nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171025s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9812471553 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
658.8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
K87 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Kotler |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
by Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Philippine : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Pearson Ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 661 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
28cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes appendix, bibliographic reference and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Title. |