| 000 -LEADER |
|---|
| fixed length control field |
00777nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171025s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8174463623 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
658.8 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
J42 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jayachandran, S |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| 245 ## - TITLE STATEMENT |
|---|
| Remainder of title |
text and cases / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
by Douglas S Jayachandran and Leonard J Parson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Excel Books, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 505 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
24cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Gestion. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parson, Leonard J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Title. |