| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170712s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456537876 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 659.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | M113 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Macabenta, Greg B. |
| 245 ## - TITLE STATEMENT | |
| Title | How to make a benta : |
| 245 ## - TITLE STATEMENT | |
| Remainder of title | anecdotes, lectures & articles from the advertising wars / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | by Greg B. Macabenta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Philippines : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Minority Media Services, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 289 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Filipino American business people -- Biography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Title. |
No copies available.