| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170711s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710845144 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 380.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Item number | K87 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 660 pages : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title. |
No copies available.