| 000 -LEADER |
|---|
| fixed length control field |
00350nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170224s9999 xx 000 0 und d |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Journal of Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
LIII: |
| 500 ## - GENERAL NOTE |
|---|
| General note |
December |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |