| 000 -LEADER |
|---|
| fixed length control field |
00427nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170224s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Delphine Dion |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Persona-fied brands: managing branded persons through persona |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Delphine Dion & Eric Arnould |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Journal of Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
32:1-2, Pages: 121-148 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
February |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Marketing. |