| 000 -LEADER |
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| fixed length control field |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170224s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Juan Carlos Gázquez-Abad |
| 245 ## - TITLE STATEMENT |
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| Title |
Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity |
| 245 ## - TITLE STATEMENT |
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| Statement of responsibility, etc |
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Journal of Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
32:1-2, Pages: 71-99 |
| 500 ## - GENERAL NOTE |
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| General note |
February |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| General subdivision |
Marketing. |